With the constantly evolving nature of the news media landscape, self-conscious journalists working for traditional newspapers occasionally decry the growing influence of bloggers. This always seems silly to me, not only because some of the best young journalists are bloggers (see my blog roll for specifics), but because I think the blog format is actually objectively better than an ink-stained broad sheet. Bloggers have the ability, unlike New York Times writers, to conduct interviews and print the full transcripts. They can engage in a substantive back-and-forth over policy specifics. They can come back to stories and update them with renewed consideration as the facts develop.
But the single feature that I always thought made blogs a paper-killer for people who care about substantive reporting was the fact that they link to external sources. This is huge. Talking about a new report? You click to read it. Interesting analysis from someone on the other side of an issue? Click. The ability to readily follow a story around the internet, to other perspectives and original sources, is simply a vastly superior way to become informed. I knew that a physical newspaper’s inability to function this way would put them at a competitive disadvantage, but it never occurred to me that it would actually encourage a culture of unaccountability. Ben Goldacre has a great little piece explaining the nature of the problem:
Lastly, on Wednesday, the Daily Mail ran with the scare headline “Swimming too often in chlorinated water ‘could increase risk of developing bladder cancer’, say scientists”. There’s little point in documenting the shortcomings of Daily Mail health stories any more, but suffice to say, while the story purported to describe a study in the journal Environmental Health, anyone who read the original paper, or even the press release, would see immediately that bladder cancer wasn’t measured, and the Mail’s story was a simple distortion.
Of course, this is a problem that generalises well beyond science. Over and again, you read comment pieces that purport to be responding to an earlier piece, but distort the earlier arguments, or miss out the most important ones: they count on it being inconvenient for you to check. It’s also an interesting difference between different forms of media: most bloggers have no institutional credibility, and so they must build it, by linking transparently, and allowing you to easily double check their work.






